The executive summary is made for lenders, investors, and busy executives who don’t have time to read the full proposal.ĭone right, it zeroes in on what your prospective investor or project sponsor wants to hear and clearly communicates the value of your business or plan. It provides a quick overview of your business plan with details like a description of your company, financial information, and market analysis. What is an executive summary?Īn executive summary is a brief synopsis of a larger document such as a report or business plan.
In this guide, we’ll show you how to write a captivating executive summary, what to include in the document, and jumpstart yours with customizable templates. An investor or C-level executive with limited time probably won’t feel motivated to read a full business or product plan without a compelling executive summary. It convinces readers to purchase a copy because the storyline is worth their time. Think of the executive summary as the back cover of your book. If you want to capture and hold interest, then you need to craft an engaging executive summary that can effectively hold someone’s focus.īefore you dive into the details of your business plan or project proposal, your first step should be an executive summary that captures the attention of those in a position to give buy-in. Attention spans across the board are at an all-time low - including those of potential investors and project stakeholders.
According to Time Magazine, 55% of people only read a piece of content for 15 seconds.
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